Impact of Covid-19 Related Islamic Messages of Social Media on Youth: Case Study of South Punjab (Pakistan)

Authors

  • Tahir Mahmood Bahauddin Zakariya University, Multan, Pakistan
  • Sumera Khalid Women University Multan
  • Rukhsana Faiz Government College Civil Lines, Multan, Pakistan

Abstract

This study is based on a survey from the young people of educational institutions. Students and faculty members were selected on convenient sampling basis and response was analyzed. The respondents were user of social media and they were using social media with different intensity. The questionnaire was based on multiple choice questions and response was tabulated to investigate the topic. The results were very significant as they revealed that youth consumes social media in greater amount for the acquirement of latest information and developments on different issues. A large number of youth believes on the information given in the posts of social media. The social media messages that contain Islamic information are widely adopted and followed. The followers of Islamic social media messages find mental relief and see the posts helpful in many issues. It was significant to note that the social media messages with Islamic teachings have brought change in the behaviors of the audience as well.

Author Biographies

Tahir Mahmood, Bahauddin Zakariya University, Multan, Pakistan

Assistant Professor, Department of Communication Studies

Sumera Khalid, Women University Multan

Lecturer, Department of Mass Communication

Rukhsana Faiz, Government College Civil Lines, Multan, Pakistan

CTI Lecturer

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Published

22-12-2020